Greek Heritage, Nomadic Soul
An artful anthology of fashion, jewellery, and decorative objects that invites you to linger, look closer, and uncover new obsessions.
Inspired by the timeless simplicity of Cycladic style, the Nōema Store wears its heritage as lightly as a second skin. A constellation of free-flowing spaces, the boutique inhabits a typical Mykonian residence — an understated backdrop for a trove of beautifully crafted treasures from Greece and beyond.
Garments hang on hooks and lines, reminiscent of fresh laundry fluttering in the sea breeze. The signature line Prao, designed by Marios Schwab and Jacopo Ianniello, is a subtle paean to the ancients: fluid shapes, flattering drapes, and ethereal fabrics that will drift effortlessly from beach to lunch to dancefloor. Kaftans, swimwear, and statement jewellery, leather sandals and espadrilles, hand-made ceramics, cosmetics, and fragrances immerse you in the carefree ambience of the Greek islands.